The term 'COLLIE OF TV' is a reference to the fictional character LASSIE, a Rough Collie who was the star of a long-running television series. LASSIE first appeared in a short story by Eric Knight in 1940 and was later adapted into a feature film in 1943. The television series ran from 1954 to 1973 and featured a succession of Rough Collies playing the role of LASSIE. The show was so popular that it spawned several spin-offs and sequels, as well as a number of films and television specials.