The Clueless Protagonist is Cher, a four-letter name. She is the main character in the 1995 movie Clueless, which is a modern adaptation of Jane Austen's novel Emma. Cher is a wealthy high school student living in Beverly Hills who attempts to improve the lives of her friends and family through matchmaking. She is portrayed as a fashionable and popular teenager who is often oblivious to the consequences of her actions.