Arial is a classic neo-grotesque typeface designed by the Swiss type designer, Adrian Frutiger, in 1982. It is one of the most widely used sans-serif typefaces and is often used in corporate identity, signage, and other media. ARIAL is a humanist typeface, meaning it has a more organic, rounded look than other sans-serif typefaces. It is also considered to be a highly legible typeface, making it a popular choice for body text.