The Churchill Trademark is a combination of two words, CIGAR and VEE. CIGAR is a five-letter word referring to a tightly rolled bundle of tobacco leaves that are smoked. VEE is a three-letter word referring to the letter 'V' in the English alphabet. Winston Churchill was known for his love of cigars, and the Churchill Trademark is a reference to this. The combination of the two words is a nod to his signature style of smoking cigars with a 'V' shaped cut in the end.