The term CHOCOLATIER'S LURE is composed of two words, 'chocolatier' and 'LURE'. A chocolatier is a person who makes chocolate confections such as truffles, bonbons, and other treats. The LURE in this term refers to the AROMA of the chocolate that draws people in. The crossword solution for this term is AROMA, which is a five-letter word. The AROMA of the chocolate created by a chocolatier is what lures people in and entices them to try the delicious treats.