The term CHIP BRAND can be summarized by three crossword solutions: LAYS (4 letters), INTEL (5 letters), and UTZ (3 letters). LAYS is a brand of potato chips owned by Frito-Lay, a subsidiary of PepsiCo. INTEL is a multinational technology company that specializes in computer hardware and software. UTZ is a snack food company based in Hanover, Pennsylvania, that produces a variety of potato chips, pretzels, and other snacks.