Campaign experts are political strategists who specialize in developing and executing effective campaigns for candidates running for office. They are often referred to as 'pols' and are responsible for creating a strategy that will help their candidate win the election. They must be knowledgeable about the current political climate, have an understanding of the electorate, and be able to craft a message that resonates with voters. They also need to be able to manage a budget, coordinate volunteers, and develop a media strategy. Campaign experts are essential to any successful political campaign.