BUSINESS ASSET Crossword Clue

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Crossword Puzzle Infos
Goodwill is an intangible business asset that represents the value of a company's reputation and customer relationships. It is often referred to as the 'good name' of a business, and it is not recorded on a company's balance sheet. GOODWILL is created when a company provides excellent customer service, has a strong brand, or has a long history of success. GOODWILL can also be acquired through the purchase of another company. GOODWILL is an important asset for businesses because it can help them attract customers and increase their profits.
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