The crossword solution for the term 'Bruised Item' is EGO. EGO is a Latin word meaning 'I' and is used to refer to a person's sense of self-esteem or self-importance. It is often used in psychology to refer to the conscious mind, which is the part of the mind that is aware of one's own thoughts and feelings. In other words, it is the part of the mind that is responsible for making decisions and forming opinions.