A BRAND, perhaps, is a type of product or service that has been created and marketed by a company in order to differentiate itself from its competitors. The term 'BRAND' is derived from the Old Norse word 'brandr, ' which means 'to burn.' A BRAND is usually associated with a logo, slogan, or other visual elements that help to identify it. The term 'SEAR' is an acronym for 'Selective Emphasis Advertising Research, ' which is a method used to determine the effectiveness of a BRAND's advertising campaigns.