The term 'Brand in the Freezer' can be broken down into two crossword solutions: EGGO (4 letters) and EGO (3 letters). EGGO is a brand of frozen waffles owned by Kellogg's. The brand was created in 1953 and has become a popular breakfast food in the United States. EGO is a term used to describe a person's sense of self-importance or self-esteem. It is often used in psychology to refer to an individual's perception of their own worth.