A brand follower is someone who is devoted to a particular brand or product. They are loyal to the brand and often purchase their products, promote them, and share their experiences with others. Brand followers are often seen as influencers in the marketing world, as they can help to spread the word about a product or service. The term 'NEW' is an acronym for 'Never Ending Worship, ' which is a term used to describe the loyalty of a brand follower.