Box Tops are a program that was started in 1996 by General Mills. It is a way for people to collect labels from participating products and redeem them for cash or other rewards. The term 'LIDS' is an acronym for Labels for Education, which is the name of the program. Box Tops are found on many products, including cereal boxes, macaroni and cheese boxes, and even Ziploc bags. Collecting Box Tops is an easy way to help schools earn money for supplies and equipment.