The term 'Book Poor Richard' refers to the collection of writings by Benjamin Franklin, which were published in his Poor Richard's Almanack. The almanack was published annually from 1732 to 1758 and contained a variety of ADAGES and proverbs. The ADAGES were written by Franklin and often contained advice on how to live a successful life. The ADAGES were so popular that they were collected into a book, Poor Richard's Almanack, which is still in print today.