A bluffer's ploy is a tactic used in card games, such as poker, where a player attempts to deceive their opponents by making a bet that appears to be strong, but is actually weak. The two crossword solutions for this term are RAISE (5 letters) and RERAISE (7 letters). A RAISE is when a player increases the amount of the bet, while a reraise is when a player raises the amount of the bet after another player has already raised it.