The term 'blatant or sensational promotion' refers to a type of marketing strategy that uses exaggerated or attention-grabbing tactics to draw attention to a product or service. This type of promotion often involves the use of BALLYHOO (8 letters), HYPE (4 letters), lurid (5 letters), and PLUG (4 letters). BALLYHOO is a form of advertising that is often loud and showy, while HYPE is an excessive amount of publicity or promotion. Lurid is an adjective used to describe something that is shocking or sensational, and a PLUG is a short advertisement or endorsement.