BIT OF PUBLICITY is a term used to describe any form of advertisement or promotion that is used to draw attention to a product, service, or event. A STUNT is an attention-grabbing activity or event that is designed to generate publicity. PROMO is short for promotion, which is any type of marketing activity that is used to increase awareness and interest in a product, service, or event. A PLUG is a brief mention of a product, service, or event in order to draw attention to it. All of these terms are related to BIT OF PUBLICITY, as they all involve activities that are used to generate publicity.