The crossword solution for the term 'Big Name in the Frozen Aisle' is Edy's, a four-letter word. Edy's is an American ice cream brand owned by Nestle. It was founded in 1928 by Joseph Edy and William Dreyer in Oakland, California. The company produces a wide variety of flavors, including classic favorites like chocolate and strawberry, as well as more unique flavors like rocky road and mint chocolate chip. Edy's is one of the most popular brands of ice cream in the United States.