The term 'Big Name in Newspaper Publishing' refers to two influential figures in the industry: E.W. Scripps (7 letters) and Adolph Ochs (4 letters). E.W. Scripps was an American newspaper publisher and founder of the E.W. Scripps Company, which is now one of the largest media conglomerates in the United States. Adolph Ochs was an American newspaper publisher and owner of The New York Times from 1896 until his death in 1935. He was known for modernizing the paper and making it one of the most influential newspapers in the world.