The term 'BIG DRAW' can be broken down into two crossword solutions: STAR (4 letters) and MECCA (5 letters). STAR is an acronym for 'Stimulating Tourism and Attracting Residents', which is a program designed to attract people to the city of Toronto. MECCA is an acronym for 'Municipal Economic and Cultural Capital Attraction', which is a program designed to promote economic and cultural development in the city of Toronto. Together, these two programs are part of the BIG DRAW initiative, which is a joint effort between the City of Toronto and the Province of Ontario to promote tourism and economic development in the city.