The term BELL-RINGING COSMETICS COMPANY can be summarized as the company AVON, which is a multi-level marketing company that specializes in beauty products. Founded in 1886, AVON has become one of the world's largest direct sellers of beauty and related products, with over 6 million representatives worldwide. AVON is known for its door-to-door sales approach, where representatives go door-to-door to sell their products. This method of selling has earned them the nickname 'bell-ringing cosmetics company'.