The term 'Beast of Borden' refers to a famous advertising campaign created by Elsie the Cow, Gail the Goat, and an AXE. Elsie the Cow was a mascot for the Borden Company, which was a dairy company in the United States. Gail the Goat was also a mascot for the company, and the AXE was used to represent the company's slogan, 'Elsie the Cow and Gail the Goat, with an AXE to Cut the Price'. The campaign was popular in the 1950s and 1960s and was used to promote the company's products.