Be persuasive is a term used to describe the act of convincing someone to do something. It involves using various techniques such as urging, selling, and swaying to make a strong case. Urging is the act of asking someone to do something in a forceful way. Selling is the act of persuading someone to buy something. Swaying is the act of influencing someone's opinion or decision. Making a strong case is the act of presenting a convincing argument to support one's point of view.