The term 'Baja BOSS' is a job title for a Jefe, which is Spanish for 'BOSS'. The Baja BOSS is responsible for overseeing operations in the Baja region of Mexico. They are responsible for managing staff, ensuring that all operations are running smoothly, and making sure that all safety protocols are followed. The Baja BOSS is also responsible for developing strategies to increase efficiency and profitability in the region.