The term 'bait and ___' is completed by the four-letter word 'LURE'. Bait and LURE are both terms used to describe the act of enticing an animal or person with something attractive. Bait is typically used to refer to food or other physical objects, while LURE is used to refer to something more abstract, such as a promise or reward. Both terms are commonly used in fishing, hunting, and trapping, as well as in marketing and sales.