The term 'Award Television' can be broken down into two crossword solutions: CLIO (4 letters) and BERLE (5 letters). CLIO is an award given annually by the American Association of Advertising Agencies to recognize creative excellence in advertising. It is named after the Greek muse CLIO, who is the goddess of history and heroic poetry. Milton Berle, on the other hand, was an American comedian and actor who was known as 'Mr. Television' for his pioneering role in the development of television as a medium. He was the first major star of American television and won numerous awards throughout his career, including the Emmy Award for Outstanding Lead Actor in a Comedy Series in 1953.