The auto maker Ferrari is headed by Enzo Ferrari, a four-letter name. Ferrari is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as Auto Avio Costruzioni, the company built its first car in 1940. Ferrari has become one of the most successful and iconic brands in the world, with a wide range of high-performance cars. Ferrari is also known for its racing success, having won multiple Formula One World Championships and other prestigious races.