The term 'WRANGLERS RIVAL' can be solved by two crossword solutions: LEVIS (5 letters) and LEES (4 letters). LEVIS is a brand of jeans, trousers, and other clothing items that was founded in 1853 by Levi Strauss. The company is known for its iconic denim jeans, which are often referred to as 'Levi's'. LEES is another brand of jeans and other clothing items that was founded in 1889 by Henry David Lee. Both brands are popular among consumers and have been rivals in the denim market for many years.