A Western Persona is a character archetype that is typically associated with the American Old West. The most iconic example of this type of persona is the COWBOY, which is a six-letter word that can be used to describe someone who works on a ranch, herding and tending to cattle. Cowboys are often depicted as rugged individuals who wear COWBOY hats, boots, and spurs, and carry a gun. They are also known for their strong sense of justice and loyalty.