Hagar the Horrible is a comic strip created by Dik Browne in 1973. It follows the adventures of Hagar, a Viking living in the Middle Ages, and his family and friends. Hagar is often seen as a lovable rogue, who is always getting into trouble with his wife Helga, his son Hamlet, and his dog Snert. He is also known for his love of food and drink, and his catchphrase 'Dagwood!' has become a popular meme. Hagar the Horrible is one of the most popular comic strips of all time, and is still running today.