The term 'UPSCALE HOTEL NAME' can be solved by the crossword solution OMNI, which is a four-letter word. The OMNI Hotels & Resorts brand is a luxury hotel chain with 60 locations across the United States, Canada, and Mexico. It is owned by the private equity firm Blackstone Group and is part of the Marriott International portfolio of brands. The OMNI Hotels & Resorts brand offers guests luxurious accommodations, world-class amenities, and exceptional service.