Typography Option is a term used to describe the various choices available when designing text. FONT-bold underline-link hover:text-barberry-yellow'>PICA and FONT are two of the most common typography options. FONT-bold underline-link hover:text-barberry-yellow'>PICA is a unit of measurement used in typography, equal to 12 points or 1/6 of an inch. FONT is a set of type characters of a particular design and size.