Typesetting choice, also known as FONT selection, is the process of choosing a typeface for a particular project. Fonts are used to create a visual hierarchy and to convey a certain tone or mood. Fonts can be used to create a sense of professionalism, elegance, or even fun. Fonts can also be used to create a sense of familiarity or to evoke a certain emotion. FONT selection is an important part of the design process and can have a significant impact on the overall look and feel of a project.