TV Ratings Period is a term used to refer to a specific period of time when television networks measure the number of viewers watching their programs. This period is usually referred to as Sweeps (6 letters) or Sweepsweek (10 letters). During this period, networks use various methods to attract viewers and increase ratings. This includes airing special episodes, offering promotions, and airing new shows. The results of the ratings period are used to determine advertising rates for the upcoming season.