TV jingle writers, also known as admen, are professionals who specialize in creating catchy and memorable jingles for television commercials. They are responsible for writing the lyrics and music for these jingles, as well as producing and recording them. Admen often collaborate with other professionals such as musicians, singers, and sound engineers to create the perfect jingle. Their work is an important part of advertising, as it helps to make a product or service stand out from the competition.