Toyota is a Japanese automotive manufacturer that has been producing cars since 1937. The Toyota Subcompact is a class of small cars that are designed for fuel efficiency and affordability. The ECHO, Tercel, and Yaris are all models of Toyota Subcompacts. The ECHO is a four-letter model, the Tercel is a six-letter model, and the Yaris is a five-letter model. All three models offer great fuel economy and are popular choices for those looking for an affordable car.