The term 'TO BE, TO PROUST' is a reference TO the French novelist Marcel Proust and his most famous work, In Search of Lost Time. The first part of the term, 'TO BE, ' is a translation of the French verb 'ETRE, ' which means 'TO BE.' This phrase is a reminder that Proust's work is about the search for identity and the meaning of life. It is also a reminder that Proust's writing style is often considered TO BE one of the most influential in modern literature.