The Timex Rival is a watch brand that has been around since the 1950s. It has been a popular choice for many people due to its affordability and durability. Two of its main competitors are Seiko and CASIO, both of which are also well-known watch brands. Seiko is a Japanese watchmaker that has been producing watches since 1881, while CASIO is a Japanese electronics company that has been making watches since 1946. Both Seiko and CASIO offer a wide range of watches, from luxury models to more affordable options.