The Times Square Sign is a large, iconic NEON sign located in the heart of New York City's Times Square. It is one of the most recognizable symbols of the city and is often referred to as the 'Crossroads of the World'. The sign is composed of two parts: the NEON sign, which is four letters long, and the TKTS sign, which is also four letters long. The NEON sign is a bright, colorful display of lights that illuminates the night sky, while the TKTS sign is a ticket booth that sells discounted Broadway tickets. Together, these two signs make up the iconic Times Square Sign.