The term 'TIMES IN ADS' can be summarized as the number of times an advertisement is shown. This is a common practice in the advertising industry, where companies will pay to have their ads shown multiple times in order to increase their visibility and reach more potential customers. The crossword solution for this term is 'NITES, ' which stands for the number of times an ad is shown at night. This is often done to target people who are more likely to be awake and available to view the advertisement.