The Ventures' music genre is SURF, which is a style of rock music that originated in the early 1960s. It is characterized by its use of electric guitars, reverb-drenched sound, and catchy melodies. The genre was popularized by bands such as The Beach Boys, Dick Dale, and The Ventures. The Ventures were an American instrumental rock band formed in 1958, and they are considered one of the most influential groups in the SURF music genre.