The Smart Set was a literary magazine published in the United States from 1903 to 1930. It was founded by Colonel William D'Alton Mann and edited by H.L. Mencken and George Jean Nathan. The magazine featured fiction, poetry, and essays by some of the most prominent writers of the time, including F. Scott Fitzgerald, Ernest Hemingway, and Edith Wharton. The term 'The Smart Set' has come to refer to the group of people associated with the magazine, which included the GLITTERATI of the day, such as the wealthy and famous. The term 'TON' is used to refer to high society or fashionable people.