Ulla is the secretary of MAX Bialystock, a washed-up Broadway producer in the 1968 musical comedy film The Producers. LEO BLOOM is an accountant who helps MAX come up with a scheme to make money by producing a sure-fire flop of a Broadway show. MAX and LEO then enlist the help of Ulla, an aspiring Swedish actress, to star in their show. Finally, they hire Roger De Bris, a flamboyant director, and Carmen Ghia, his assistant, to put on the show. The Producers Role is to bring all these elements together to create a successful Broadway show.