The crossword solution for the term 'The Importance of ___ Earnest' is BEING. This is a reference to the 1895 play by Oscar Wilde, 'The Importance of BEING Earnest'. The play is a comedic satire of Victorian society and its conventions. It follows two men who use the same pseudonym, Ernest, in order to escape their mundane lives and pursue the women they love. The play is considered one of the greatest comedies of all time.