The CLIO is an award given to recognize excellence in television advertising. It is one of the most prestigious awards in the advertising industry, and is presented annually by the CLIO Awards organization. The award is open to all forms of television advertising, including commercials, infomercials, and public service announcements. Winners are selected based on creativity, originality, and effectiveness. The CLIO Awards have been presented since 1959, and are considered to be one of the most important awards in the advertising industry.