The term 'TELEMARKETER'S AIM' can be summarized as the goal of a telemarketer, which is to make a SALE. Telemarketers are people who contact potential customers by telephone in order to promote and sell products or services. They typically work in call centers and use scripts to introduce their product or service and persuade customers to purchase it. The ultimate goal of a telemarketer is to make a SALE, which is represented by the four-letter word 'SALE' in the crossword puzzle.