The term 'TALKS UP' can be defined by five different crossword solutions: TOUTS (5 letters), HYPES (5 letters), LAUDS (5 letters), EXTOLS (6 letters), and SELLS (5 letters). Touting is the act of promoting or praising something, while hyping is the act of exaggerating the qualities of something. Lauding is the act of expressing admiration or approval for something, while extolling is the act of praising something highly. Finally, selling is the act of persuading someone to buy something. All of these words describe the act of talking up something, which is the act of speaking positively about something in order to promote it.