TAG HEUER RIVAL is a term used to refer to two of the most well-known luxury watch brands in the world: Rolex and OMEGA. Rolex is a Swiss luxury watchmaker founded in 1905, while OMEGA is a Swiss luxury watchmaker founded in 1848. Both companies are renowned for their high-end watches and have become synonymous with luxury and quality. Rolex and OMEGA are both TAG HEUER RIVALS, competing for the same market share and customers.