The Swan of Avon is a nickname for William SHAKESPEARE, the renowned English playwright and poet. He is often referred to as the BARD of Avon, a title derived from his birthplace in Stratford-upon-Avon. SHAKESPEARE is widely considered to be the greatest writer in the English language and the world's pre-eminent dramatist. His works have been translated into every major living language and are performed more often than those of any other playwright.