The term 'successfully PERSUADE' can be broken down into two words: 'SELL' and 'PERSUADE'. Selling is the process of convincing someone to purchase a product or service, while persuasion is the act of convincing someone to do something. In order to successfully PERSUADE someone, one must be able to combine both selling and persuasion techniques in order to convince the person to take action. This could include using persuasive language, providing evidence, and creating an emotional connection with the customer.